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Brand Identity

Branding is more than just a logo or a color palette. It’s the way our business communicates who you are, what your stand for, and how you want to be perceived by your audience.

A strong brand identity helps you stand out, build trust, and connect with your customers. It gives your business a consistent visual identity and personality across every communication channel.

Essential Brand Identity

The EBI provides a simple, professional, and cohesive visual identity. It ensures your brand looks polished and consistent, making a strong first impression.

Branding
What you will get:
  • Introductory call to understand your business, values, audience and goals.
  • Industry and brand analysis with a visual moodboard to align on style.
  • Design of your main logo (with 3 concepts).
  • Up to 2 logo variations (vertical, horizontal or icon version).
  • Definition of your color palette (5 to 8 colors) and primary fonts.
  • Mini brand guide (6 to 10 pages) covering logo usage, colors, fonts and basic layout examples.

Advanced Brand Identity

The ABI takes your brand to the next level with a complete and detailed visual identity. It includes a defined visual language, custom graphic elements, and practical applications, ensuring your brand is distinctive, cohesive, and ready to communicate effectively across different channels.

Advanced Brand Identity
What you will get:
  • Everything included in the Essential Brand Identity.
  • Defined visual language: style, shapes and visual rhythm.
  • Custom graphic elements: icons, patterns and textures.
  • Photography or illustration style guidance with examples.
  • Design of 2 practical applications (e.g. business card, social media cover, flyer, letterhead or packaging mockup).
  • Full Brand Book (25 to 25 pages) with detailed guidelines.
  • All visual assets delivered in multiple formats: JPG, PNG, SVG and PDF.